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Social Media Studies

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Social Media Studies
2026 Instagram Study: Formats, Strategy, and Data
We analyzed 24,364,803 posts from 375,118 accounts worldwide to identify the trends and patterns that are defining Instagram in 2026.
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Social Media Studies
TikTok
TikTok Study 2026: Formats, Growth, and Strategy
What's really working on TikTok in 2026? We analyzed 2,314,756 posts from 92,000 accounts. Download the free study and find out what formats, habits, and strategies drive results.
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LinkedIn
Social Media Studies
What works on LinkedIn in 2026: data, trends, and formats
We’ve analyzed over 673,658 posts from 63,108 LinkedIn accounts to uncover the latest insights.
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Social Media
Social Media Studies
Social Media Study 2026: Trends, Real Data and Formats That Work
What’s trending on social media in 2026? Dive into Metricool's 2026 Social Media Study, that analyzed over 1 million accounts, 39 million posts, across 10 platforms.
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Social Media Studies
The Instagram Content Playbook 2025
Discover how to turn Pinterest into a full-funnel platform where users go from discovery to decision to action. Join Metricool with Pinterest experts Anna Neumann and Madison DeRiso for an actionable webinar packed with insider tips to optimize your content, boost engagement, and drive results that last.
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Social Media Studies
State of Short-Form Video in Social Media in 2025 [Report]
Reels, TikToks, and Shorts dominate social media in 2025. Millions are published every day, all competing for just a few seconds of our attention. But what’s actually working? To find out, we analyzed over 5 million videos and 582,000 accounts worldwide. This report shows how short-form video is evolving and what brands and creators can […]
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Social Media Studies
How Social Media Professionals Use AI in 2025 [Report]
AI isn’t just the future of social media; it’s the engine driving today’s content, strategy, and daily workflows. If you want a real snapshot of how the industry is using artificial intelligence, this is the report you need. We’ve surveyed hundreds of social media managers, freelancers, agency folks, and content creators, and discovered that 96% […]
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Social Media Studies
Podcasting & Social Media Report: The Strategies Behind the Most Popular Shows in the U.S.
The Mel Robbins Podcast, Crime Junkie, Call Her Daddy: you’ve probably heard of them. These are some of the top-performing podcasts in the U.S. They set the tone in the industry and know how to build strong connections with their listeners. But it’s not just about recording episodes and uploading them. What sets them apart […]
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Content Marketing
Social Media Studies
503,281 campaigns analyzed. A real look at how brands are advertising on social media.
In the first quarter of 2025, we dug into thousands of campaigns on TikTok and Meta (Facebook, Instagram, and WhatsApp). The result? The biggest social media ads study we’ve done to date, packed with real insights on how budgets are spent, what ad formats actually work, and the trends shaping social advertising right now. Spoiler: […]
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Social Media Studies
What Works on LinkedIn in 2025? We Analyzed 577,180 Posts to Find Out
We’ve tracked tracking LinkedIn’s evolution for the past two years, and we’ve put together a detailed report on how the platform is changing. The data reveals some interesting trends—and a few surprises: Now it’s your turn to put these insights into action. We’re giving you the data, but how you use it is up to […]
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Social Media
Social Media Studies
2025 Social Media Study: Trends Report and Previous Study Comparison
What’s trending on social media in 2025? Dive into Metricool's 2025 Social Media Report, that analyzed over 1 million accounts, 21 million posts, across 8 channels.
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Social Media Studies
TikTok
2024 TikTok Study: Data Analysis and Trend Predictions for 2025
After analyzing over 1 million videos and 70,000 image and carousel posts, Metricool’s 2024 TikTok Study reveals answers to the most important questions about TikTok, providing creators, social media managers, and brands with crucial insights to improving their strategies.
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Social Media Studies
Twitter
2024 X/Twitter Study: Data,Trends, and Best Practices to Grow on X in 2025
Are you wanting to scale your X account organically? Find cutting-edge data and trends to drive your 2025 X/Twitter strategies. Download the full report here for free!
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Instagram
Social Media Studies
2024 Instagram Study
Each year, Metricool's team dives into the data to see how social media networks have evolved over the year. Our 2024 Instagram Study has data, insights, and trend predictions to help social media managers and brands improve their Instagram marketing strategy.
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Influencer Marketing
Social Media Studies
Analysis of Olympic Athletes’ Social Media Growth and Brand Partnerships in Paris 2024
The Olympics is a world phenomenon where hundreds of millions of fans tune into the games globally. We analyzed how Olympic athletes' social media presence and brand partnerships influence the fandom and online participation leading into Paris 2024.
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Social Media
Social Media Studies
2024 Social Media Study: Trends and Comparisons to The 2023 Study
What’s trending on social media in 2024? Access our 2024 Social Media Study, revealing trends of 9 social media platforms, after analyzing over 1 million professional accounts and more than 33 million posts.
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LinkedIn
Social Media Studies
2024 LinkedIn Industry Data
Discover LinkedIn trends and insights for your brand's industry. Improve your LinkedIn marketing strategy with these key insights.
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Social Media
Social Media Studies
2024 Short-Form Video Study: Comparing Shorts, Instagram Reels, Facebook Reels and TikTok Videos
In the 2024 Short-Form Video study, we analyzed thousands of short-form videos to reveal answers that arise when brands, social media managers, and agencies prepare their content strategy for social media. These are the questions we asked when preparing the annual short-form video study. From here, the ball is in your court to download the […]
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