˙˙Metricool Pricing â–· Find The Best Plan

Plans designed to give you peace of mind

Start for free, scale up as your networks grow, and never pay a penny more than you need to.

EUR USD
  • Free

    €0/month

    • Manage 1 brand

    • Manage all your brands’ social networks (except LinkedIn and Twitter)

    • Schedule up to 20 posts per month

    • Analyze 5 competitor profiles

    • Access 30 days of analytics

    • AI social media assistant

    • Metricool MCP

  • Starter

    From €16/month

    Includes everything in the FREE plan, plus:

    • Manage up to 10 brands

    • Unlimited content publishing*

    • Analyze up to 100 competitors

    • Access to the X add-on

    • Access to the Advanced Analytics add-on

    • LinkedIn connection

    • Limited access to Campaign Dashboards and Metricool Studio

    • PDF and PPT reports

    • Multiple link-in-bio

    • Analytics with unlimited history

    • Google Drive and Canva integration

  • Advanced

    From €43/month

    Includes everything in FREE and STARTER plans, plus:

    • Manage up to 50 brands

    • Team and client management

    • Role management

    • Post approval system

    • Complete Twitter/X analytics

    • Customizable report templates

    • Looker Studio connector

    • Metricool API (Zapier, Make, and MCP)

  • Custom

    Let’s talk!

    Includes everything in FREE, STARTER, and ADVANCED plans, plus:

    • Custom number of brands

    • Metricool integration in your business

    • White Label

    • Dedicated account manager

    • Custom AI assistant credits

  • Free

    $0/month

    • Manage 1 brand

    • Manage all your brands’ social networks (except LinkedIn and Twitter)

    • Schedule up to 20 posts per month

    • Analyze 5 competitor profiles

    • Access 30 days of analytics

    • AI social media assistant

    • Metricool MCP

  • Starter

    From $20/month

    Includes everything in the FREE plan, plus:

    • Manage up to 10 brands

    • Unlimited content publishing*

    • Analyze up to 100 competitors

    • Access to the X add-on

    • Access to the Advanced Analytics add-on

    • LinkedIn connection

    • Limited access to Campaign Dashboards and Metricool Studio

    • PDF and PPT reports

    • Multiple link-in-bio

    • Analytics with unlimited history

    • Google Drive and Canva integration

  • Advanced

    From $53/month

    Includes everything in FREE and STARTER plans, plus:

    • Manage up to 50 brands

    • Team and client management

    • Role management

    • Post approval system

    • Complete Twitter/X analytics

    • Customizable report templates

    • Looker Studio connector

    • Metricool API (Zapier, Make, and MCP)

  • Custom

    Let’s talk!

    Includes everything in FREE, STARTER, and ADVANCED plans, plus:

    • Custom number of brands

    • Metricool integration in your business

    • White Label

    • Dedicated account manager

    • Custom AI assistant credits

EUR USD
  • Free

    €0/month

    • Manage 1 brand

    • Manage all your brands’ social networks (except LinkedIn and Twitter)

    • Schedule up to 20 posts per month

    • Analyze 5 competitor profiles

    • Access 30 days of analytics

    • AI social media assistant

    • Metricool MCP

  • Starter

    From €20/month

    Includes everything in the FREE plan, plus:

    • Manage up to 10 brands

    • Unlimited content publishing*

    • Analyze up to 100 competitors

    • Access to the X add-on

    • Access to the Advanced Analytics add-on

    • LinkedIn connection

    • Limited access to Campaign Dashboards and Metricool Studio

    • PDF and PPT reports

    • Multiple link-in-bio

    • Analytics with unlimited history

    • Google Drive and Canva integration

  • Advanced

    From €54/month

    Includes everything in FREE and STARTER plans, plus:

    • Manage up to 50 brands

    • Team and client management

    • Role management

    • Post approval system

    • Complete Twitter/X analytics

    • Customizable report templates

    • Looker Studio connector

    • Metricool API (Zapier, Make, and MCP)

  • Custom

    Let’s talk!

    Includes everything in FREE, STARTER, and ADVANCED plans, plus:

    • Custom number of brands

    • Metricool integration in your business

    • White Label

    • Dedicated account manager

    • Custom AI assistant credits

  • Free

    $0/month

    • Manage 1 brand

    • Manage all your brands’ social networks (except LinkedIn and Twitter)

    • Schedule up to 20 posts per month

    • Analyze 5 competitor profiles

    • Access 30 days of analytics

    • AI social media assistant

    • Metricool MCP

  • Starter

    From $25/month

    Includes everything in the FREE plan, plus:

    • Manage up to 10 brands

    • Unlimited content publishing*

    • Analyze up to 100 competitors

    • Access to the X add-on

    • Access to the Advanced Analytics add-on

    • LinkedIn connection

    • Limited access to Campaign Dashboards and Metricool Studio

    • PDF and PPT reports

    • Multiple link-in-bio

    • Analytics with unlimited history

    • Google Drive and Canva integration

  • Advanced

    From $67/month

    Includes everything in FREE and STARTER plans, plus:

    • Manage up to 50 brands

    • Team and client management

    • Role management

    • Post approval system

    • Complete Twitter/X analytics

    • Customizable report templates

    • Looker Studio connector

    • Metricool API (Zapier, Make, and MCP)

  • Custom

    Let’s talk!

    Includes everything in FREE, STARTER, and ADVANCED plans, plus:

    • Custom number of brands

    • Metricool integration in your business

    • White Label

    • Dedicated account manager

    • Custom AI assistant credits

The prices indicated do not include any applicable VAT.
The corresponding VAT will be calculated before signing.
* Unlimited scheduling may be limited by our Fair Use Policy.

Products

Planner

Much more than a calendar

Planner
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Best Times
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Post Limit per month
20
Unlimited*
Unlimited*
Unlimited*
Post approval system
no
no
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Autolists Tooltop
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Auto publication Tooltop
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Social Calendar Tooltop
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Repurpose posts in-between brands Tooltop
no
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Post library Tooltop
no
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Image and Video Bank
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Image and Video Editor
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Hashtag Search Engine
no
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Add Music to Scheduled Videos Tooltop
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Schedule PDFs Tooltop
no
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Schedule polls
no
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RSS Feed
Unlimited
Unlimited
Unlimited
Unlimited
Post Promotion
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AI Social Media Assistant Tooltop
5 credits per brand/month
20 credits per brand/month
35 credits per brand/month
Adjust instructions
Custom
Recurring Scheduling Tooltop
no
no
Included in your plan (no credits needed)
Included in your plan (no credits needed)
AI Alt Text Generator
Uses AI credits
Uses AI credits
Included in your plan (no credits needed)
Included in your plan (no credits needed)
Google Drive Integration
no
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Canva Integration Tooltop
no
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Adobe Express Integration Tooltop
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* Unlimited scheduling may be limited by our Fair Use Policy.

Analytics

Measure and make better decisions

Metrics Storage Tooltop
30 days
Unlimited*
Unlimited*
Unlimited*
Reels & Stories Analytics
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Competitor Analysis
5
100
100
100
Competitor Analysis
no
10
10
10
Competitor Analysis Tooltop
no
100**
100**
100**
Twitter Analytics Tooltop
no
Reduced**
Complete**
Complete**
Web/blog real-time analytics
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Hashtag Analysis
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Advanced Analytics
no
Available with add-on***
Included in the plan (first 15 days), extendable with add-on***
Included in the plan (first 15 days), extendable with add-on***

*30-day metric storage limit for Twitter/X
**Twitter/X add-on required
***With the Advanced Analytics add-on, you get unlimited access to Metricool Studio and campaign dashboards, plus advanced analytics with 30 days of historical data on any plan.

Reporting

From data to insight in minutes

Automated reports
no
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Download reports (PDF and PPT)
no
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Monthly automated sending
no
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Customizable templates
no
no
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Download manager
no
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Campaign dashboards Tooltop
no
Unlimited with add-on*. 3 dashboards included in the plan
Unlimited with add-on*. 3 dashboards included in the plan
Unlimited with add-on*. 3 dashboards included in the plan
Group posts by campaign Tooltop
no
Unlimited with add-on*. 3 dashboards included in the plan
Unlimited with add-on*. 3 dashboards included in the plan
Unlimited with add-on*. 3 dashboards included ˙˙in the plan
Advanced AI reports Tooltop
no
Unlimited with add-on*. 2 views and 5 versions included in the plan
Unlimited with add-on*. 2 views and 5 versions included in the plan
Unlimited with add-on*. 2 views and 5 versions included in the plan
Compare brands and competitors
no
Unlimited with add-on*. 2 views and 5 versions included in the plan
Unlimited with add-on*. 2 views and 5 versions included in the plan
Unlimited with add-on*. 2 views and 5 versions included in the plan
Custom charts
no
Unlimited with add-on*. 2 views and 5 versions included in the plan
Unlimited with add-on*. 2 views and 5 versions included in the plan
Unlimited with add-on*. 2 views and 5 versions included in the plan
Share with a live URL Tooltop
no
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Looker Studio connector
no
no
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*With the Advanced Analytics add-on, you get access to Metricool Studio and unlimited campaign dashboards, plus advanced analytics with 30 days of historical data in

Inbox

All your messages in one place

Instagram
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Facebook
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Twitter Tooltop
no
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Google Business Profile
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TikTok
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YouTube
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LinkedIn
no
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* Twitter/X add-on required

Team and integrations

Optimize processes and work faster

API access
no
no
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Team Members
no
no
Unlimited
Unlimited
White Label Tooltop
no
no
no
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Metricool MCP Tooltop
Limits may apply
Limits may apply
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Zapier
no
no
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Make.com
no
no
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Drive
no
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Canva Tooltop
no
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Adobe Express Tooltop
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Wordpress
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Shopify
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Joomly
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Google Tag Manager
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Wix
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Square Space
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SitioSimple
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Add-ons

Twitter/X Add-on Tooltop
no
$10/month per connected account
$10/month per connected account
$10/month per connected account
Advanced Analytics Tooltop
no
Starting at 10 €/12 $ per month*
Starting at 30 €/36 $ per month*
Starting at 30 €/36 $ per month*
Canva Add-on Tooltop
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Metricool integration in your business
no
no
no
Contact us for more information.
White Label
no
no
no
Contact us for more information.

*With the Advanced Analytics add-on, you get access to Metricool Studio and unlimited campaign dashboards, plus advanced analytics with 30 days of historical data on any plan.

Hashtag Tracker

Track Twitter/X
no
$25/day
$25/day
$25/day
Track Instagram
$25/day
$25/day
$25/day
$25/day

Trusted by teams at

Metricool’s best-kept secret

When you need a hand, just reach out. We’re here, right on the other side of the screen. Real people helping real people.

FREQUENTLY ASKED QUESTIONS

Can I cancel my paid subscription at any time?

Yes. You can cancel your plan at any time. You can continue to enjoy your payment plan until the end of the current billing cycle. Once it is terminated, your account will become free.

Can the plan be extended at any time?

If you want to upgrade your plan, you can do so anytime. The paid and unused portion of the previous plan will be deducted from the price of the new plan.

Is it possible to connect several Google Business Profiles under the same brand?

Each Metricool brand corresponds to a single location, so you’ll need a separate brand for each Google Business Profile. This allows you to schedule tailored content and track performance independently for each location. If you want combined reports across multiple brands, you can do this using the Looker Studio Connector (available on the Advanced Plan), which lets you include data from several brands in a single custom report.

What is a brand in Metricool?

Each brand in Metricool represents a business, brand, or customer. Under each brand, you can manage 1 profile for each social network or ad platform.

What are the main differences between a STARTER and ADVANCED plan?

The ADVANCED plan offers everything in the Starter plan, plus additional features to manage more brands and streamline your workflow:
Collaborators: Give clients or team members access to a specific brand without exposing data from others.
Looker Studio & API access: Create in-depth, customized reports and connect Metricool with other tools.
Custom report templates: Design reports that fit your needs and branding.
Zapier integration: Automate processes and save time on repetitive tasks.

Is Metricool free?

Yes! You can use Metricool for free, forever. With our Free plan, you can connect 1 brand associated to a profile for each social network, plan your content, publish content automatically, manage messages from your networks, and more.

Can I downgrade my current subscription?

Yes. You can switch to a lower plan at any time, and the change will take effect at the end of your current billing period.

Where can I download my invoices?

Invoices are automatically generated once payment by card or PayPal has been made. They can be downloaded from your account settings. It can also be set up to automatically, so you receive them in your email.

Ask us anything

Tell us about your situation and we’ll help you find the perfect plan.

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